Should therapists list their licensure states on their website?
Yes. Stating where you're licensed helps eligible clients reach out with confidence and saves time for people you can't legally see.
Insights
Say Where You're Licensed: Service-Area Clarity for Telehealth Therapists
Telehealth therapists should state plainly, near the top of key pages, which states they're licensed in and whether they see clients in person, online or both. Clients shouldn't have to book a consult to find out whether you can legally work with them.
"Can you see me if I live in another state?" If that's a question you answer by email every week, your website isn't answering it.
The core problem
Telehealth has made it possible to work with clients across a whole state, or several. But many practice websites still read as if they only serve one neighborhood, or they mention telehealth once at the bottom of a page without saying where it's available.
That creates two kinds of wasted effort. Eligible clients outside your immediate area assume you can't help them. Ineligible clients in states where you aren't licensed reach out anyway, and you have to turn them away.
Why the old model fails
Practice websites were designed around an office address. The location was the service area. Telehealth was added later, often as a single line rather than a rethink of how the site explains where you work.
Vague phrasing like "serving clients everywhere" or "online therapy available" doesn't answer the real question. Licensure is specific, and clients need specifics.
What has changed
Many clients now actively look for telehealth, and search by state, not just city. They want to confirm eligibility quickly. A clear statement of where you're licensed helps them self-qualify before they reach out.
Search engines also need clarity. Your website and Google Business Profile should describe your in-person location, if you have one, and your service area in the same terms, so the practice shows up for the right places.
What better looks like
Put a plain licensure line on your homepage and your key service pages: for example, "Licensed in Georgia and California. In-person sessions in Decatur; telehealth throughout both states." Repeat it on your contact page and in your FAQ. Keep the wording identical everywhere.
One of our clients, Michel Bordeau, MA, LCSW, offers licensed therapy and coaching for high-performing neurodivergent adults. His site has clear California and Georgia service lines, so visitors in either state can see right away that they're in the right place. That's the goal: no guessing.
Practical checklist
- State every state where you're licensed, in plain words, on the homepage.
- Say clearly whether you offer in-person sessions, telehealth or both.
- If you have an office, name the city or neighborhood.
- Repeat the same licensure line on your contact page and FAQ.
- Match your Google Business Profile service area and description to the site.
- If you offer coaching outside licensure states, explain the difference clearly and carefully.
- Update every page and listing in one pass when you add or drop a state.
Deeper’s point of view
We think eligibility should be one of the first things a visitor can confirm, not something buried in a policy page. It respects their time and yours.
Clear service-area language also makes a practice easier to describe, for people and for search systems. It's one of the simplest ways to be specific.
This is a clarity principle, not legal advice. Confirm your own licensure obligations with your board or a qualified advisor.
Further reading
Questions therapists ask
Can a telehealth therapist have a Google Business Profile?
Google's guidelines have specific rules for service-area and appointment-only businesses. Review them carefully and make sure your profile matches how you actually see clients.
How should I describe telehealth on my website?
Say where it's available, what platform or format you use in general terms, and whether in-person sessions are also offered. Keep the wording identical across pages.
Cite this page
Rick Julian (2026). Say Where You're Licensed: Service-Area Clarity for Telehealth Therapists. Deeper. https://deeperwebsites.com/insights/telehealth-licensure-clarity
Canonical URL: https://deeperwebsites.com/insights/telehealth-licensure-clarity
Make it obvious who you can see, and where.
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