What pages should a therapist website have?
Homepage, dedicated service pages for core specialties, about or bio, contact or consult path, and location or telehealth coverage. Groups add provider pages and referral clarity.
Practice visibility answers
What pages should a therapist website have?
A therapist website should include a homepage, intent-based service pages, an about page, a contact or consult path, and location or telehealth coverage. Group practices also need provider pages and clear referral pathways.
Core pages for solo practices
- Homepage. Who you help, what you treat, why your approach fits, and a clear next step.
- Service pages. One dedicated page per major specialty or population — anxiety, couples, trauma, perinatal, etc.
- About. Bio with positioning, credentials tied to client benefit, and session practicalities.
- Contact or consult. Low-pressure path to reach out — form, scheduler, or both.
- Location and telehealth. Where you practice, who you serve, and state coverage for telehealth.
- Fees or insurance. Clear enough for clients and referrers to self-select.
Extra pages for group practices
- Provider pages. Individual bios with specialties, approach, and booking path.
- Our team or clinicians. Overview that helps referrers route to the right person.
- Referral page. Optional but useful for physicians, schools, and attorneys.
Pages you can skip at first
Blog, podcast, resource library, and ten location pages for SEO tricks. Depth on two or three real specialties beats breadth on everything. See do therapists need a blog? for the blog question.
Common questions
How many service pages does a therapist need?
Start with one strong page per specialty you want to be known for — typically two to five at launch, then expand based on referral and search patterns.
Do therapists need a separate page for each modality?
Only for modalities and populations you actively want to attract. A vague services list is weaker than two or three deep intent-based pages.
Should a therapist website have a fees page?
Yes, or a clear fees section on contact or service pages. Clients and referrers filter on cost and insurance early — hiding fees adds friction.
Cite this page
Rick Julian (2026). What pages should a therapist website have?. Deeper. https://deeperwebsites.com/what-pages-should-a-therapist-website-have
Canonical URL: https://deeperwebsites.com/what-pages-should-a-therapist-website-have
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