Practice visibility answers
Solo vs group practice website: what changes?
A solo therapist website should make one clinician feel unmistakably seen. A group practice website must help visitors trust the organization, find the right clinician, and feel warmth at scale.
Solo practice websites
Solo builds center one voice, one ideal client, and one emotional posture. The goal is recognition: the right person should feel, this therapist sees me, within seconds.
- One strategy arc and one primary conversion path
- Custom copy and design built around a single clinician
- Starting at $1,500 setup plus $150/month
Group practice websites
Group builds add architecture. Each clinician needs a voice, but the practice also needs institutional trust, clear navigation, and SEO that supports multiple specialties and locations.
- Multi-clinician page architecture and individual profiles
- Group SEO strategy across services and locations
- Starting at $3,000+ setup plus $300/month
Peachtree Psychology is an example of this balance: an 18-therapist, multi-location group practice that still feels approachable. See the case study on the homepage.
Which one do you need?
If you are one clinician trying to reach the right clients, start with a solo build. If you have two or more clinicians and need each voice represented without losing the group brand, you need group architecture.
Ready to talk about your practice?
Book a 30-minute strategy call. We will review your current site together and talk through what a stronger signal could look like.
Take the 2-minute self-assessment